Forward planning only — not linked to actuals. Toggle the lane to compare the volume model against the high-ticket model over six months.
Assumptions
Cost per lead (AUD)
Close rate (0-1)
Price (AUD/month)
Delivery cost / client
Monthly churn (0-1)
Starting ad spend
Ad spend growth (0-1)
Month 6 clients
40.9
Month 6 revenue
$20,455
Month 6 profit
$9,784
Profit trajectory — active lane vs the other lane
Month by month
| Month | Ad spend | Leads | New clients | Active | Revenue | Profit |
|---|---|---|---|---|---|---|
| M1 | $1,000 | 20.0 | 5.0 | 5.0 | $2,500 | $500 |
| M2 | $1,200 | 24.0 | 6.0 | 10.5 | $5,250 | $1,950 |
| M3 | $1,440 | 28.8 | 7.2 | 16.7 | $8,325 | $3,555 |
| M4 | $1,728 | 34.6 | 8.6 | 23.6 | $11,813 | $5,360 |
| M5 | $2,074 | 41.5 | 10.4 | 31.6 | $15,815 | $7,416 |
| M6 | $2,488 | 49.8 | 12.4 | 40.9 | $20,455 | $9,784 |